It’s a fresh take on advertising, something that has been lost in the world of “influencers.” The stories inspire you to try something new in your day-to-day work. Piyush Pandey’s Fevicol ad, Cadbury ad, Ponds ad and many more have found their dedicated space in the book. You’ll come across some of the most nostalgic ad campaigns in India. I should say lessons, learned by Piyush over his career as an advertising storyteller. Piyush Pandey’s Pandeymonium isn’t your regular dose of advertising tips. This article is a compilation of quotes by this ad guru Piyush Pandey. It’s also a collection of tips and reminders for creative professionals. The book is a step-by-step guide to every aspect of advertising for beginners. About Piyush Pandey’s best ads, experiences and work at Ogilvy.
Pandeymonium is intended to be a memoir of Piyush Pandey.
Rarely do we find a book talking about advertising in the Indian context. Picked it from my unread stack, literally, recently.
Lucid, inspiring, and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.Pandeymonium: Piyush Pandey on Advertising was on my reading list for 2+ years. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures, and lessons in advertising in particular and life in general. That ability, combined with his love, passion, and understanding of advertising and of consumers, makes him the master storyteller that he is. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns, and cities. You’ve seen most of the things that Piyush Pandey has seen in his life. What makes Piyush Pandey an extraordinary advertising man, friend, partner, and leader of men? How does he manage to exude childlike enthusiasm and bring such deep commitment to his work?
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